One of RAPIDREALTY's biggest claims to fame is our TATTOO BRAND AMBASSADORS. These are agents who give a whole new meaning to the phrase "brand loyalty." They love working at RAPIDREALTY so much that they've actually gotten tattoos of our logo!
In Spring, 2013, a few media outlets ran a story about our Tattoo
Brand Ambassadors that quickly went viral. In the blink of an eye, RAPIDREALTY became a global
media phenomenon. The story made headlines in numerous countries and
was translated into seven different languages. Everybody wanted to
know how this real estate company could inspire such dedication in
its agents that they would want to show it on their bodies.
It's no big secret. Our agents love where they work, they love what they do, and they're not afraid to show it.
Become a part of the RAPIDREALTY team today.
To view more RAPIDTATTOOS, please visit our full album on Facebook.
How did the RAPIDREALTY tattoos get started?
It all started when a Brooklyn RAPIDREALTY agent, who was already heavily tattooed, helped a tattoo artist find a commercial space to open a new studio. The artist was so impressed by the agent's work that he suggested that the agent should get a tattoo of the company logo. The agent liked the idea, and contacted RAPIDREALTY CEO Anthony Lolli to let him know what was happening. Anthony was blown away by this display of company loyalty and immediately rushed down to pay for the tattoo himself.
A year later, two more agents, inspired by the video of the first agent explaining why he wanted a RAPIDREALTY tattoo , decided to get their own Rapid ink. That's when the idea really caught on. On one day in August, 2012, that came to be known around the company as "Tattoo-palooza," 11 agents from offices all over New York City went to get Rapid tattoos together. And it kept growing from there. By the time the media started covering the phenomenon, around 40 agents had gotten tattoos of the RAPIDREALTY logo. That number is now much higher!
Is it true that agents get a raise for getting a tattoo?
Yes and no. Agents who get tattoos of the RAPIDREALTY logo are permanently raised to the company's highest commission split for showing apartments. This began when CEO Anthony Lolli wanted to find a permanent way to thank the first agent to get a Rapid tattoo for making such a permanent show of commitment. Later, when two more agents got Rapid tattoos, Anthony offered them the same reward. It was one of those agents who suggested extending the offer to the any agent who wanted to get a RAPIDREALTY tattoo.
At RAPIDREALTY, the commission agents earn for showing apartments is based on a tiered system - the higher your tier, the larger your commission split. Agents raise themselves from one tier to another primarily by bringing in deals, but it can also be done in a number of other ways, such as promoting the company on social media or performing acts of community service. Because there are different levels of commission splits, the size of the raise provided by getting a RAPIDREALTY tattoo varies from agent to agent. For some agents, it could mean raising their showing commission splits by as much as 15 percentage points - from 25% to 40%, - which is an increase of 60%! For agents who are already earning the top commission split, including some of the first agents to get RAPIDREALTY tattoos, it's no increase at all.
It should be noted that the increase from a tattoo only affects the commission earned for showing apartments. Agents can earn additional commission by acquiring/managing listings, handling closing paperwork, overseeing lease signings, etc. These commissions are separate, and are not affected by getting a tattoo.
Do you really encourage agents to get tattoos? Don't they look unprofessional?
While everyone is entitled to their opinion, we don't think they're unprofessional. We think they show amazing dedication. In our experience, clients who need apartments fast are often really excited to work with agents who are so deeply committed to the rental business that they would make it a permanent part of their bodies. But even if that weren't the case, RAPIDREALTY was founded on the principle that a person should be judged by their actions, not by their appearance.
When our founder, Anthony Lolli, was starting out in real estate, he did very well his first year as an agent, but when he wanted to work in a more upscale neighborhood, he was turned down by one firm after another because he looked too young or too rough around the edges. When he started his own company, he wanted it to be a place that would give people a chance to prove themselves, no matter what they looked like.
Many of our agents had tattoos before they ever walked through our doors. Many had piercings, or dyed hair, or didn't own a suit when they came to us. But we gave them a chance to show us what they could do. And you know what? Some of those people who didn't look or sound a thing like what you might imagine when you picture a typical real estate agent turned out to be some of the best agents in RAPIDREALTY history. In fact, some of the agents who looked the roughest when they started out went on to become highly successful RAPIDREALTY franchisees!
If I join RAPIDREALTY, will I be pressured to get a tattoo?
Absolutely not! Only a small percentage of RAPIDREALTY agents have company tattoos. If you become a RAPIDREALTY agent and at any point you decide that you love working here and you want to show it with a tattoo, you're certainly welcome to do so. But you will never be pressured to get one. There is no benefit to getting a Rapid tattoo that can't be earned in other ways. In fact, most of the agents who reach the highest level of commission splits for showing apartments get there without a tattoo.